Cookie Policy
Cookie Policy
At Excellence Auto Parts, we use cookies and similar tracking technologies to enhance your browsing experience and provide personalised services. This policy explains what cookies are, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember user preferences, enhance security, and improve functionality.
2. Types of Cookies We Use
We use the following types of cookies:
a) Essential Cookies
- Required for the website to function properly.
- Enable security, authentication, and core functionalities (e.g., shopping cart, checkout process).
- These cookies cannot be disabled.
b) Performance Cookies
- Collect anonymised data on how users interact with our website.
- Help us analyse traffic, identify errors, and improve website functionality.
c) Functional Cookies
- Remember user preferences (e.g., language settings, location preferences).
- Enhance personalisation and user experience.
d) Targeting & Advertising Cookies
- Used by advertising networks (e.g., Google Ads, Facebook) to display relevant ads based on browsing behaviour.
- Track interactions with our marketing campaigns.
e) Third-Party Cookies
- Set by external providers (e.g., social media platforms, analytics services).
- Examples: Google Analytics, Facebook Pixel.
3. How We Use Cookies
We use cookies for the following purposes:
- To enable core website functionalities.
- To improve user experience by remembering preferences.
- To analyse website traffic and improve site performance.
- To deliver personalised marketing and advertising content.
4. Managing Your Cookie Preferences
You can manage or disable cookies at any time through:
- Browser Settings: Adjust cookie preferences via your browser settings.
- Cookie Consent Banner: Modify your choices when prompted upon visiting our website.
- Opt-Out Links: Some third-party services offer cookie opt-out options (e.g., Google Ads settings).
Please note: Disabling cookies may affect the functionality of certain website features.
5. Third-Party Tracking and Analytics
We use third-party tools such as:
- Google Analytics – Tracks website traffic and user behaviour.
- Facebook Pixel – Measures ad performance and retargeting.
These third parties may collect data as per their own privacy policies. You can opt out of their tracking via their official settings pages.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies. Any significant updates will be communicated via our website.
7. Contact Us
If you have any questions about this Cookie Policy, please contact us at:
- Email: support@expautopart.co.uk
- Phone: +44 7398 089550
- Address: King Johns Place, Surrey, Egham, UK
By continuing to use our website, you consent to our use of cookies as described in this policy.